Hi, I am Xtencil. I solve problems.

I'm not Winston Wolfe, but I clean your doubts and brighten up your projects.
Creativity with purpose. No easy shortcuts. No fleeting trends.

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Retrato de Miguel Ángel Sánchez Rubio
Creative Partner Remote Work

Designing is building bridges. Bridges that connect you to your objectives. The medium changes, but the challenge is always the same: making your product or message land clearly, directly, and without barriers.

Miguel Ángel Sánchez Rubio

20+ years turning complexity into order

2004 — 2006

Illustration and graphic design studies

Editorial illustration and graphic design for advertising agencies and the ceramics sector. Development of corporate identities, packaging and print materials.

What I learned: FreeHand, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, QuarkXPress, traditional illustration techniques, color theory, typography, and print composition.
2006 — 2015

Postgraduate at Elisava and Frontend specialisation

From designer and illustrator to UI/UX and markup specialist. Migration from Flash to HTML5/CSS3. Early adoption of semantic markup, accessibility, responsive design (2012) and agile methodologies.

What I learned: Semantic HTML5, CSS3, vanilla JavaScript, Adobe Flash/ActionScript, Responsive Web Design, Agile/Scrum methodologies, and web accessibility fundamentals (WCAG).
2015 — 2019

Mixed profile as a differentiating factor

Development of accessible design systems for B2B SaaS. Transition from Adobe to Figma and adoption of modern frameworks. Specialisation in WCAG 2.1. Certification in accessibility audits.

What I learned: Figma, Sketch, Sass/LESS, Bootstrap, accessibility auditing (WCAG 2.1 AA), Design System creation, and design-development integration workflows.
2019 — 2022

Specialisation in UX, Design Systems and Accessibility

Deep dive into systems design, information architecture and user experience. Implementation of Design Thinking and Lean UX methodologies. Development of interactive prototypes and user testing. Adoption of No-Code tools.

What I learned: Design Thinking, Lean UX, advanced Figma, Tailwind CSS, No-Code tools (Webflow, Framer), user testing, and information architecture.
2024 — Today

AI + Senior expertise: the new paradigm

Integration of AI into my regular working method. Focus on decisions AI cannot make: strategy, aesthetic criteria, contextual accessibility, business logic, etc.

What I learned: LLMs and AI assistants (Claude Code, ChatGPT, Gemini, NotebookLM), design/code workflow automation, prompt engineering applied to UI/UX, and AI-assisted layout.

Brands that have trusted me

Acciona Energía
Fundación MAPFRE
Fundación Unicaja
Pathmonk
Bchange
Down España
Ajuntament de Barcelona
WWF-Adena
Tukonta
Wallapop
Ducati
Salomon
RACE
SimSim Recipes
Lysol
Cáritas
Miquelrius
Centre Maurits Coppieters
Bizkaia Dema
Wallbox
Norma Editorial
AVIVA
Fundación Pfizer
Cardús Pernils
20 Years of experience
+200 Projects completed
+90 Happy clients
10 Agency partnerships

20+ years of solid work.
And now, with AI integrated into every project, what used to take weeks I deliver in days.

My process behind every pixel

Studio photos, daily work and the creative space where each project comes alive.

Xtencil Studio · Vinaròs
Xtencil Studio · Vinaròs
UI/UX, Craft & Prototyping
UI/UX, Craft & Prototyping
Design Systems & Scalability
Design Systems & Scalability
Corporate Identity & Print
Corporate Identity & Print
Branding & Illustration
Branding & Illustration

The tools I use to solve your challenges

The next chapter has just begun

I don't commit to any single technology.
I always choose what best serves the goals of each project.

Design

Figma / Sketch
Adobe CC
Canva / Affinity
Freepik (Magnific AI)

Development

HTML5 + SASS + JS
Bootstrap 5
TailwindCSS
Wordpress + WooCommerce

No-Code

Framer
Webflow
Squarespace
Shopify

IA Workflow & Vibe-Coding

Claude Code
Gemini Pro
GitHub Copilot

Accessibility

WAVE
axe DevTools
NVDA / VoiceOver

Performance

Lighthouse
WebPageTest
Bundle Analyzer

* Updated June 2026

6 versiones de mi mismo