Comprehensive creation of brand, website and graphic and digital communication
From conception to execution, I approached the project with a clear vision: to create a vibrant brand and a website that not only functions as a showcase, but as an active tool to bring culture to a diverse audience and enhance local commerce.
Eccleptic was born from a dream. A private initiative, without funding, became a cultural event focused on showcasing emerging artists and musicians while boosting the cultural life of Vinaròs, north of Castellón. My challenge was to create a dynamic, attractive, and easy-to-understand brand for the local public, families, and younger audiences, without prior history or a large festival budget.
Roles
The “blue dock”: a boost for the territory
Based on the idea of "impulse", I designed an imagotype based on the letter "E" simulating a spring, which became the central piece of the brand. That spring represents the leap of emerging bands to the stage and the economic boost for local shops, hotels, and restaurants. I developed a complete brand system (colors, typography, iconography, and applications) and designed a UX-centric website: clear structure, immersive design, and optimized navigation flows. I also defined the visual foundations for social media and merchandising, ensuring the logo remained the emotional and functional axis in every public interaction.
Results
The project became a recognizable brand in a very short time: the "blue spring" is currently the graphic pillar of Eccleptic across the website, social media, merchandising, and the festival venue, generating visual consistency and strong emotional engagement around the idea of collective impulse.
Brand recognition
Support of local businesses
"For us, Miguel Ángel's work has been essential. From creating the logo to designing the banners and posters that line the walls of the entire province. A true example of creativity that we are fortunate to enjoy and share."
