Points acquisition process
Through a mobile app, users were able to earn points in different ways. On the one hand, those who purchased Salomon products obtained QR codes that had to be scanned at participating stores. On the other hand, specific challenges were included, such as achieving a certain time on a mountain route, to add a gamification component. These points were accumulated in the personal profile, allowing each user to follow their progress and aspire to the main prizes: trips and numbers for the best international trail running races.
The solution was a native mobile app for iOS and Android, with a clean and modern design, in line with Salomon's identity. The app allowed users to register and create a profile, scan QR codes on purchased products, participate in challenges and track their progress in real time.