Financial Health Educational Board Game Design
A board game that turns financial learning into a fun experience, with simple mechanics and strategic decisions that reinforce healthy financial habits.
The main challenge was to transform abstract and complex financial concepts—interest, responsible savings, planning—into a visually attractive and playful experience for an intergenerational audience (children, young people and adults). As a designer, the challenge was to balance Fundación MAPFRE's institutional identity with a dynamic graphic language that was not intimidating. It had to be based on a known mechanic (Monopoly style) but adapting each visual element to communicate "responsibility" instead of simple "speculation".
Roles
The creative process
The project was approached as a 360° product design. After the briefing, I developed the visual identity (logo) using a robust and modern typography reminiscent of space science fiction movies, since the characters are aliens who are trapped on Earth and you must teach them how to manage themselves so they can return to their planet.
- Iconography and Cards:I created a specific icon system to facilitate quick reading during gameplay.
- Editorial Design:The instruction booklet was laid out prioritizing visual hierarchy to reduce the learning curve.
- Asset Production:I designed everything from the board and outer box to the tickets and challenge cards, ensuring that each piece maintained chromatic and typographic coherence. Accessibility criteria were applied to ensure the game was inclusive.
Results
A production-ready product was delivered, with a professional aesthetic that elevated the perceived value of the educational material.
The integration of AI in sketching phases and final illustrations allowed us to optimize times in the creation of secondary assets without losing the essence of the original vector design.
Integration between the briefing and the final product
Unique graphic pieces designed
Rule understanding time
Adaptation for offset printing
"Miguel Ángel perfectly understands our briefings, carries out the required designs with great precision and has excellent technical knowledge of both editorial design and web development. He has been a strategic partner for Kidekom for many years."
