Web design and development for a portfolio of essays on fashion, art and contemporary culture

Customized identity, UI/UX and Wordpress for Guadalupe Ferrández.
CustomerGuadalupe Ferrandez
Services Web Project
Years 2022
Portada del sitio web.
Website cover.
Diseño interior del sitio web.
Interior design of the website.
Estructura de navegación fullscreen.
Fullscreen navigation structure.
Grid system editorial, no repetitivo ni aburrido.
Grid editorial system, not repetitive or boring.
Sección de About Me con cromatismo diferenciado.
About Me section with differentiated chromaticism.

The visual proposal sought to balance a sophisticated and minimalist aesthetic with a clear structure that facilitated reading and highlighted the content as the main axis. The typography, the rhythm of the white spaces and the visual hierarchy were carefully defined to reinforce the reflective and critical nature of the texts.

I designed and developed a completely custom WordPress theme, optimized for content management flexibility and solid performance. The system allowed easy publication of essays, thematic categorization and a responsive experience adapted to different devices, always maintaining the visual coherence and editorial identity of the project.

Branding
UI/UX
Frontend