Micro-influencer management platform
The challenge
The platform had to resolve two highly distinct flows within the same product: on one hand, brands and agencies needed to launch and manage campaigns with control over budget, segmentation, and results.
Roles
my solution
I defined a modular UX architecture, separating the public experience, the brand dashboard, the influencer app, and the internal admin panel. For brands, I designed a vertical landing page geared towards conversion, with a clear value proposition, differentiated CTAs, and a multistep flow to create campaigns progressively. For influencers, I proposed a PWA with lightweight onboarding, navigation centered around campaigns, profile, notifications, and key interactions, always keeping a simple and mobile-first structure.
Results
The redesign managed to organize a functionally complex product into more understandable, consistent, and scalable journeys. We achieved a UX foundation ready to grow in phases, improve brand acquisition conversion, and reduce friction in influencer activation. On a system level, the interface was ready to support different types of campaigns, profiles, and statuses without losing visual or operational consistency.