Micro-influencer management platform
The challenge
The platform had to resolve two very different flows within the same product: on the one hand, brands and agencies needed to launch and manage campaigns with control over budget, segmentation and results; On the other hand, influencers required a clear experience to discover campaigns, join and manage their activity. The main challenge was to reduce operational complexity without sacrificing functionality, in a context with multiple roles, permissions, states and business decisions.
Roles
my solution
I defined a modular UX architecture, separating the public experience, the brand dashboard, the influencer app and the internal administration panel. For brands, I designed a vertical landing gear aimed at conversion, with a clear value proposition, differentiated CTAs and a multi-step flow to progressively create campaigns. For influencers, I proposed a PWA with light onboarding, navigation focused on campaigns, profile, notifications and key interactions, always maintaining a simple and mobile-first structure.
Results
The redesign allowed a product with high functional complexity to be organized into more understandable, consistent and scalable paths. A UX base was achieved prepared to grow in phases, improve conversion in brand acquisition and reduce friction in the activation of influencers. At the system level, the interface was ready to support different types of campaigns, profiles and statuses without losing visual or operational coherence.