"Passport to your dreams" was a mobile application, developed to raffle off great trips and exclusive bibs among buyers of Salomon products, with gamification of the purchasing experience
Through a mobile app, users could earn points in different ways. On the one hand, those who purchased Salomon products obtained QR codes that, when scanned in official stores, gave them points. On the other hand, specific challenges were included to add a gamification component. These points were accumulated in a personal profile, allowing each user to follow their progress and aspire to the main prizes: trips and numbers for the best international trail running races.