Preventive health app for users with private insurance

Wireframing, Design System, Logo, illustrations and UI/UX for uDoctor MVP.
Agency / PartnerSingularDevs
CustomeruDoctor
Services Creative partner, Graphic design
Years 2023
Diseño del logo para la marca con una propuesta moderna y profesional.
Logo design for the brand with a modern and professional proposal.
Desarrollo de la app de telemedicina con IA, vistas móviles.
Development of the telemedicine app with AI, mobile views.
Diseño de pruebas cognitivas para la autoevaluación del usuario.
Design of cognitive tests for user self-assessment.
Mockup en dispositivo tablet para la app de telemedicina.
Mockup on tablet device for the telemedicine app.

From briefing to navigable prototype in 5 weeks.

The challenge was not so much visual as structural: organizing very different functionalities into 5 modules — clinical recommendations by profile, cognitive prevention games, health dashboard, editorial content and agreements with third parties — without the user feeling like they were using five different apps. A progressive onboarding was designed that collects history and vital data, and a system of medical recommendations filtered by gender, age range and specific risk factors.

The resulting design system covered the key patterns of the native iOS stack: integration with Apple Health, Face/Touch ID, push notifications and Apple Pay, with GDPR-compliant architecture from the first screen. The target audience — Generation

All this to try to change the reactive model ("I go to the doctor when something hurts") for a proactive one.

Branding
UI/UX
Frontend
Graphic