The main objective was to modernize the brand's digital presence, elevating the user experience (UX) and optimizing the conversion flow through a coherent and elegant interface (UI) that reflects the modernist essence of the establishment.
- UI/UX Design: Creation of an intuitive, conversion-focused information architecture that guides the user from exploring services and activities to a simplified booking process.
- Design System: Implementation of a scalable design system to ensure visual consistency throughout the website, defining fonts, color hierarchies, interactive components and reusable design patterns.
- Workflow: Development of high-fidelity prototypes and wireframes using Sketch, focused on scalability and adaptability of components for the development team.
The result was a visual and functional experience that balances the historical prestige of the spa with the usability needs of today's digital user.