Brand identity redesign and custom WordPress theme for restaurant
Graphic design and web development for Ramsol, focused on conveying the essence of traditional cuisine, improving SEO, and optimizing reservation conversion.
The Challenge
A digital channel that didn't reflect the culinary experience
Ramsol Restaurant had an outdated digital presence that failed to reflect the quality of its culinary offering. The previous brand identity lacked conceptual narrative, while the old website suffered from poor mobile navigation, zero accessibility, and friction in the online reservation funnel.
Roles
UI/UX
Branding
Frontend
Accessibility
The Process
Brand strategy and SEO & accessibility optimized web development
1. Brand Identity Redesign (Branding):
- Visual concept: Integration of the initials R and S (homage to founders Ramón and Soledad) merged into rising steam swirls.
- Narrative: Symbolic representation of heat, aromas, and the artisanal cooking process.
- Graphic system: Creation of a versatile and recognizable brand, adapted for both physical collateral (menus, linens) and digital screens.
2. UI/UX Design & Web Development:
- Information architecture: Simplified navigation focused on menu exploration and direct reservations.
- Layout & implementation: Development of a custom WordPress theme optimized for SEO to ensure maximum loading speed.
- Accessibility (WCAG 2.1 AA): Semantic HTML structure, validated color contrast, and full keyboard/screen reader usability.
Results
Funnel optimization and business results
The visual overhaul and conversion funnel optimization transformed the website into the restaurant's main source of direct reservations.
+175%
Monthly web traffic (Visits)
+514%
Direct online bookings / month
+300%
Mobile conversion rate
+92%