Graphic Design and Branding

From logos to infographics. From presentations to editorial design.
Human creativity with the efficiency of AI.

Companies and Organizations

Fundación Mutua Madrileña
Wallapop
Acciona
Fundación Pfizer
Salomon
Fundación Mapfre

Do you recognize any
of these situations?

"We have a logo but it doesn't represent us"

It came from a template, was made by someone internal, or cost little. And it shows. Your identity doesn't convey who you are or what you're worth.

"Every piece we produce looks like it's from a different company"

Web, social media, catalog, cards... everything goes its own way. Without visual coherence there is no brand, just scattered materials.

"Our printed materials are not up to par"

Catalogs, brochures, dossiers, letters... pieces that are handed out and speak for you before you say anything. If they don't take care of the details, neither do you.

"The designer didn't understand us and we started from scratch three times"

Infinite revisions, ignored briefings, results that don't look like what you asked for. Wasted time and accumulated frustration.

Not just pretty. Strategic, functional, and accessible.

Design with purpose

A logo is not a drawing. It is the visual representation of your brand. Every color, every shape, every decision has a strategic reason.

Creativity + Criterion

+10 years seeing what works and what doesn't. Creativity without criterion is art. Criterion without creativity is boring. You need both.

Technical versatility

I understand design and code. If your logo goes on a website, I know how to optimize it. If your infographic goes in a PDF, I know what resolution you need.

Fast but not sloppy

AI accelerates repetitive tasks. But the creative concept is always mine. You won't see generic templates with your name on them.

Source files included

I deliver everything: AI, SVG, PNG, PDF. In high resolution. For web and print. If you ever want to modify it, you can.

Revisions without drama

Every package includes revisions. If something doesn't convince you, we adjust it. No hidden charges. No time limit within reason.

AI makes me faster.
You pay less. You win.

Faster development

What used to take me 6 weeks, I now do in 4. AI generates boilerplate code and variations. I review, tweak, and optimize.

Fewer hours = Lower price

If I work fewer hours on your project, you pay less. Simple. The efficiency of AI is reflected in my quote.

More design iterations

I can show you 5 design variations in the time it used to take to make 2. More options to choose from.

Modernity without smoke

Your website is built with the latest technology. But you won't see buzzwords. You'll see results.

The criteria is still mine

AI suggests. I decide. With 19 years of experience, I know what works and what is just hype.

Quality without compromise

Faster doesn't mean worse. I review every line of code. I validate every design. AI accelerates, it doesn't replace.

Fondo abstracto con formas orgánicas y líneas

I integrate AI tools since 2024. Not to replace my criterion, but to accelerate repetitive tasks. The result: I deliver faster and cheaper without sacrificing quality.

Five specialties, maximum level of detail

Infographics and Data Visuals

From 150€

Turn complex data into clear graphics that anyone understands.

  • Static infographics (PNG, SVG, PDF)
  • Custom charts and diagrams
  • Adaptation to your visual identity

Presentations and Pitch Decks

From 300€

Your idea deserves a presentation to match. Design that conveys confidence.

  • Full design (up to 20 slides)
  • Editable templates (PPT, Keynote, Slides)
  • Master slides for consistency

Animated Vector Illustration

From 150€

Unique illustrations for your brand. Original animated art that no one else has. Or static, if you prefer.

  • Custom vector illustrations
  • Animations with or without code (Lottie)
  • Optimization for web and app

Editorial Design

From 600€

Professional layout for catalogs, magazines, packaging or books.

  • Product catalogs
  • Corporate magazines
  • Board games

From briefing to final files
in 4 steps

Briefing & Documentation

I understand your brand, audience, competition. What you like, what you hate. Visual references. If you have an identity, I respect it. If not, we create it. I analyze competition and best practices. Define scope and realistic timeline.

Figma FigJam Claude AI

Concept & Design

I present 2-3 different creative directions. Not slight variations: Different concepts to choose the best for your brand. 2 rounds included. Accessibility validation from the start.

Figma Stark Contrast

Final Proposal

You choose a concept. We refine it together. Color, typography, proportions tweaks. Until it's perfect. Wireframes, interactive prototypes, design system. Semantic, accessible code. Modular SASS.

VS Code SASS Bootstrap Git

Optimization & Delivery

You receive all files: source, vectors, high-res images. For web and print. Style guide if applicable. Deploy, documentation, training. Cross-browser and WCAG testing. Up to 30 days post-launch support.

GitHub Netlify Loom
Questions about design and branding

It depends on the service. Corporate Identity: 2-3 different concepts. Infographics/Presentations: 1 proposal with variations. Illustrations: Initial sketch to approve before finalising. I always include revisions.

Always editable source files: AI (Adobe Illustrator), InDesign, SVG, PDF and PNG/JPG/TIFF in high resolution. If you ever need to modify it or hire another designer, you have everything.

Not for the creative concept. AI can help me generate colour variations, textures or explore references. But the concept, art direction and strategic decisions are always mine.

Yes, all my work includes unlimited-use licence for the client. You can use it on web, print, merchandise, social media, packaging, etc.

It's never happened in 10+ years, but if it does: we talk. Either the briefing wasn't clear (we redo it), or there's an expectation mismatch (we figure out how to align), or we simply don't connect creatively (I refund the deposit).

Yes. The most common: Branding + Corporate website (full identity + professional site, 15% saving), Logo + Presentation + Web (startup launch pack). Ask for an integrated proposal with discount.