Web and backoffice design for Aemener's promotional campaign

UI/UX and Infographics for informative website on the participation of women scientists in the energy sector.
Agency / PartnerKidekom
CustomerAemener
Services Creative Partner, Web Projects
Years 2023
Diseño de web para campaña de sensibilización sobre la participación de las mujeres científicas en el sector energético
Web design for an awareness campaign on the participation of women scientists in the energy sector
Vista de la sección de perfil de usuario.
View of the user profile section.
Página del backoffice de gestión de la web, con editor de contenidos CMS.
Web management backoffice page, with CMS content editor.

Web design with modern UI, parallax effects and on-scroll animations to capture the attention of young people.

The objective was to conceptualize and develop an interactive educational platform to disseminate content on science and energy, making visible the role of women in the sector. The main challenge lay in connecting visually and technically with a young audience (generation Z), avoiding chromatic or formal gender clichés and transmitting innovation, dynamism and the future.

In the technical phase, I laid out the entire frontend under a strict Mobile-First approach using HTML5, SASS and Vanilla JS, optimizing performance and loading of interactions using preloaders. The project was consolidated by delivering a structured design system for backend developers and the creation of tailored email marketing campaigns for Brevo, thus covering the complete cycle from ideation to the final interactive product.

UI/UX
Graphic
Frontend