Identity and UI/UX design for an application of typical Middle Eastern recipes
Design to elevate the senses
Our client was looking for a complete renovation of her digital presence. The main objective was to transform their existing website, an amateur blog, into a fully professional platform, ensuring that navigation was intuitive, and that the gastronomic content stood out at all times.
Roles
From intuition to pixel: designing for the gastronomic experience
After the initial briefing, I approached the redesign applying a user-centered methodology. First, I developed wireframes focused on information architecture and visual hierarchy for mobile, ensuring intuitive interaction. I subsequently elevated this structure through a modern, clean, and readability-focused UI system, improving visual coherence and recipe accessibility.
Concrete and immediate results
The redesign not only transformed the aesthetics of the application, but significantly improved performance and user interaction with the content.
retention rate
average time on page
bounce rate
social interaction
Testimony
"Miguel did an excellent job. From the first moment he perfectly understood the essence of my project and captured in the design exactly what I was looking for. Communication with him was fluid and professional, and the final result exceeded all my expectations."
