Identity and UI/UX design for an application of typical Middle Eastern recipes
Design to elevate the senses
Our client sought a complete revamp of her digital presence. The main objective was to transform her existing website, an amateur blog, into a fully professional platform, ensuring navigation was intuitive and gastronomic content stood out at all times.
Roles
From intuition to pixel: designing for the gastronomic experience
After the initial briefing, I tackled the redesign applying a user-centered methodology. First, I developed wireframes focused on information architecture and visual hierarchy for mobile, ensuring intuitive interaction. Subsequently, I elevated this structure through a modern, clean UI system focused on readability, enhancing visual coherence and recipe accessibility.
Concrete and immediate results
The redesign not only transformed the app's aesthetics but also significantly improved performance and user interaction with the content.
retention rate
average time on page
bounce rate
social interaction
"Miguel did an excellent job. From the very beginning, he perfectly understood the essence of my project and captured exactly what I was looking for in the design. Communication with him was fluid and professional, and the final result exceeded all my expectations."
